COFFEE TRENDS Essay Example | Topics and Well Written Essays - 1000 words

COFFEE TRENDS - Essay ExampleDue to the high caffeine content and other chemical substances in java, critics argue that coffee is addictive and to some extent, it contributes to weight gain, thus, its consumption should be restricted. On the contrary, coffee has played an imp seasontive role in human lives in motley ways such as cultural, brotherly, political, globalization, economical, and medicinal aspects, and thus its consumption should not be restricted. First, coffee plays a significant role in cultural and customary occasions in many societies. For example, it is presented and consumed in many communities whereby it plays various roles with regard to a particular culture. For instance it acts as ethnic or religious representative of many groups, matrimonial or funeral essential commodity, irreplaceable element for individuals and professionals at all times. In addition, coffee is a symbol of hospitability, whereby affectionate hospitable norms of many ethnic and religiou s groups require them to offer at least a cupful of coffee to their guests as their standard etiquette (Topik 86). This is commonly seen in various religious societies, in which guests are practically presented with a cup of coffee. For example, Muslims either in Ramadan or in their traditional weddings, keep coffee as a mandatory item for their guests. Similarly, Catholic, Jews and orthodox also keep this affable beverage at main(prenominal) events such as funerals, marriage ceremonies, political and social meetings, and most importantly at professional performance places (Croegaert 468). Secondly, coffee has been a crucial component of political and revolutionary movements gatherings and meetings. Throughout history, coffee houses ca-ca been social places for political and revolutionary movements across many nations. Companies such as Starbucks, Nestle, Proctor and gamble among others are ordinary for promoting a coffee culture where people can go relax in their coffee outl ets and lounges, and so catch up or discuss political and social issues. Starbucks even went as far as providing Wi-Fi in their coffee lounges in Australia so that customers can even work while enjoying coffee and connecting. During the era of globalization and industrialization, coffee places were highly valued, and it represented a culture of class of people. Likewise, this era witnessed increasing activities of social movement groups, and as customary, coffee houses became their favourite meeting places. Hence, people planned, discussed and organised their social and political revolutions in kefeteria or in coffee houses against the government of that time (Croegaert 468). Therefore, restricting consumption of coffee would destroy such cultures and the values attached to it. Thirdly, coffee plays a crucial role in development of economy, which is evident from various companies that have made profit from coffee processing and sales. In the twentieth century, in USA 80% of the cof fee production and supply was associated to the four renowned brands namely Nestle, Proctor and Gamble, Sarah Lee and Philip Morris. Likewise, Starbucks, MacDonalds and Dunkin doughnuts have been responsible for the expansion of this social beverage throughout the world, especially in USA (Topik 100). With variation in the forms of coffee like espresso, cappuccino, cold-coffee it overwhelmed cola-drink trend in the youth. Moreover, Dunkin Doughnuts and