Mass Communication for Twitter and Facebook- myassignmenthelp

Question: Discuss about theMass Communication for Twitter and Facebook. Answer: Introduction The term new media describes the different technologies that have come into existence or have experienced swift development on a global scale from the second part of the 20th century and has continued into the new medium. Nowadays, with the help of internet access, most people have an idea about the different forms of new media, which counts in different social networking sites like Twitter and Facebook, blogs and YouTube. New media extensively helps in creating new textual experiences, represents the world in new ways and builds new relationships (Socha and Eber-Schmid 2014). This essay would be discussing the positive impact of social networking and critically analyzing it with the help of theories. Discussion New media forms are used in many different ways ubiquitously. These forms focus on the message, the technology and the social context where it is used. Along with these come the aspects of digitization, collaboration and telecommunication. In this context, social networking has changed the ways of people interaction. As Flew (2007) says, all the new forms of media are important in the new ways they influence the society. Working with the internet or the social networking sites are no longer just a part of life, but has become a cultural and behavioral trait. From students to journalists, from music bands to prime ministers everyone uses social networking sites for both work and pleasure. At present, social networking allows people to share their stories and photos, and permits the use of apps and messaging for communicating with others. As understood from Flews perspective, the digitized new media has been serving as a way in the direction of globalization, spreading of ideas, infor matization, sharing of messages and meanings, individual ties with tangible social communities and nation-states, and connecting the world whilst eating away at borders (Flew and Waisbord 2015). Flew has chosen 20 concepts to define the elements of new media, some of which are convergence, networks, web 2.0, virtuality and participation. From these, concepts would be taken for discussion: convergence and web 2.0. Convergence is referred to the interlacing of IT and computing, media content facilitated by the internet and digital media technologies, communications networks, and the convergent services, products and activities that have been acquired as a result. Convergence of social networking changes the already established media businesses, work practices and services, and facilitates completely new forms of media to emerge. It gnaws away at the long-established media business and largely uncouples the media content from specific devices that presents huge challenges for media regulations and policies, along with new issues for established media businesses, like film, newspapers, television and music (Kember and Zylinska 2012). Web 2.0 is a term used for identifying advancements in platforms and internet software that allow Web applications to shift from being static and depending on a push of content from the generators to the end users with restricted interactivity, towards a scenario in which participation, engagement and collaboration amongst the end users themselves produce the content. Among all the most commonly used platforms that are associated with web 2.0 are Facebook, Twitter, YouTube, Wikipedia and Second Life, even though the term implies something much broader in range of sites all over the world (John 2013). Core standards of the internet sites and software programs that obey the rules of the web 2.0 standards are: In their connectivity section being many-to-many In terms of control being decentralized Easy and user focused for the new end users disposal Comparatively lightweight and simple in terms of their design Open concerning their application-programming interface (API) and technology standards Expectations of being changed and evolved with time, while users are participating in the form of beta testers of the latest updates or new features. Analyzing these two points from Terry Flews 20 Key Concepts in New Media has provided some ideas about the benefits of the new media, and in this context, the social networking platforms. The social networking sites have emerged to become an expedient approach of keeping up with lives of the people important in ones life. These sites act like bulletin boards for the messages, pictures and other media, updating continuously about personal details or receiving messages from the other side as well. These sites have received many upgrades and have become more sophisticated and convenient for use, making tasks like commenting, uploading media files and allowing others to join much easier (Hartley 2012). Social networking sites are not just used for interacting with people and friends, but also for discussing educational topics. It is said to be having a positive contribution in increasing an individuals life and reduction in health risks. Majority of the population report as not having any negative experience with these social networking sites, and it has influenced educational institutions into using it as an educational tool (Zaidieh 2012). Social networking has benefits not only for individuals, but also for businesses. These sites permit businesses to market and advertise their products and services to a much broader audience, and profiles are much easier to be set up. In this ways, businesses attract a lot more attention, supported by the business profile available for everyone to see. Moreover, businesses use social networks to learn about potential candidates and decide based on the information provided by those people on their profiles. Social networking has become a lot easier to access, helping the society as a whole (Ellison and Boyd 2013). Conclusion On a concluding note, it can be easily said that social networking has turned the communication and connectivity in the society more durable, with the developments giving birth to increased industrialization and urbanization. The new media is busting apart the antiquated perspectivesof society, community, culture and urbanity, linking worlds from far reaches and founding a general sense of worldwide citizenship and culture. New media has given rise to a two-way communication method with decentralized networks, with destabilization of individual identity and subjectivity, de-rooting fixed time, space and global culture from individual lives, and giving the ability to gain information. References Ellison, N.B. and Boyd, D.M., 2013. Sociality through social network sites. InThe Oxford handbook of internet studies. Flew, T. and Waisbord, S., 2015. The ongoing significance of national media systems in the context of media globalization.Media, Culture Society,37(4), pp.620-636. Flew, T., 2007.New media: An introduction. Oxford University Press. Hartley, J., 2012.Communication, cultural and media studies: The key concepts. Routledge. John, N.A., 2013. Sharing and Web 2.0: The emergence of a keyword.new media society,15(2), pp.167-182. Kember, S. and Zylinska, J., 2012.Life after new media: Mediation as a vital process. mit Press. Socha, B. and Eber-Schmid, B. 2014.WHAT IS NEW MEDIA?. [online] Newmedia.org. Available at: https://www.newmedia.org/what-is-new-media.html [Accessed 18 May 2017]. Zaidieh, A.J.Y., 2012. The use of social networking in education: Challenges and opportunities.World of Computer Science and Information Technology Journal (WCSIT),2(1), pp.18-21.